Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
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foot talk: Nike Volt: Shocking successful ambush marketeering?
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Green was the New Gold at the London 2012 Olympics – Natural Running Center
Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube
London Olympics 2012: Nike Unveils Pro TurboSpeed & Medal Stand Collection for US Athletes - Core77
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London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
LeBron James to Wear Nike Hypedunk 2012 in London Olympics | NIKE LEBRON - LeBron James Shoes
nike's ambush marketing at the london 2012 games through the use of colour
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Nike takes marketing gold with neon-yellow shoes
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London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
Nike trainers steal the show at Olympics | ELLE UK
Nike-Sponsored Russian Track Athletes Under Investigation For Doping – Footwear News
LeBron James to Wear Nike Hypedunk 2012 in London Olympics | NIKE LEBRON - LeBron James Shoes
