Just Do It: How Nike Does Public Relations | PR Superstar
Nike campaign tests 'all publicity is good publicity' adage - RetailWire
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Controversy a victory for Nike's admen
Nike's diversity advert causing a backlash in Japan - BBC News
When bad publicity fuels brand image
Nike Seizes Controversy By The Bullish Horns
Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura - The New York Times
Nike Social Media Policy by Olivia Paul on Prezi Next
When bad publicity fuels brand image
Nike's Colin Kaepernick Ad Campaign: Courting Controversy or Playing Politics? - Banfield Agency : Banfield Agency
Nike sales booming after Colin Kaepernick ad, invalidating critics - ABC News
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Nike's approach to marketing: Then and now | BANKNOTES
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Darren Rovell on Twitter: "How much in publicity value has Nike garnered since Colin Kaepernick first released this ad on Monday afternoon? Here's the math from @ApexMGAnalytics. https://t.co/DkoVRZmjhp" / Twitter
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
The Nike Colin Kaepernick Ad Follows Trump's Campaign
Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation? | GrowMap
How Effective is Nike's Social Media Strategy? | Brand24
Examining the earned media impact of Nike's new campaign
Just Divided over Nike's New Ad - Mindful Marketing
4 Branding Lessons From Nike's Colin Kaepernick Ad
