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DOC) Impact of brand loyalty on sportswear customers: a case study of Adidas | mollika mollika - Academia.edu
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PDF) Cleff, T., Dörr, S., Vicknair, A. and Walter, N. (2013): BRAND EXPERIENCE – how it relates to brand personality, consumer satisfaction and consumer loyalty. An empirical analysis of the Adidas brand,
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Brand loyalty: Why it matters, how to get it, and how to measure it | Bazaarvoice
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Nike Outranks Adidas, Under Armour And Lululemon Where It Counts Most: Consumer Perception
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